Let’s talk about numbers. This week, I’ll be sharing some more of the metrics we use in our conservation work. More than mere awareness, the resulting millions of eyes that see our images and read our words at @sea_legacy create the real changes we’ve seen, from the grizzly bear hunting ban in B.C., to protections in the Great Bear rainforest, and Lofoten, Norway. These are all as a result of numbers and photos and words. Non-profits, activists and journalists are the catalyst, but In the end, it’s people like you who demand politicians and governments and organizations to do the right thing. During the Norwegian national election, our numbers added up to more than 15 million impressions, 1.2 post engagements, and 12,900 comments sent directly to the Norwegian prime ministerial candidates. It worked. For instance, Lofoten is protected, at least four years until the next election. We will be ready when that point comes, too, #TurningTheTide for our oceans. Thanks for following along.